When it comes to workplace wellness programs, launching is one thing, but sustaining engagement is where the real challenge lies. To help, we asked our team of engagement specialists, who work every day with hundreds of clients across varying industries, for their top strategies that consistently spark employee participation. Here’s what they shared:
1. Promote the “Why”
One of the most critical aspects of launching a wellness program is clearly promoting the “why.” Employees should understand that the program is a benefit — something they get to do, not something they have to do.
As one specialist put it, “Really highlight that this is something your employees get to do, not something that they have to do. It’s a benefit they should be excited about.”
For instance, when promoting your new wellness initiative, use positive messaging like “We’re excited to offer you this opportunity to invest in your wellbeing!” rather than framing it as a requirement. Setting a positive tone from the start can significantly boost participation.
3. Repeat Yourself
Scheduling an annual “Wellness Week” to highlight program benefits, introduce new features, and share success stories keeps the program fresh. Incorporating mini challenges or prize drawings during this time can further renew employee interest.
4. Build “Stickiness” Through Everyday Integration
Successful wellness programs integrate into employees’ daily routines. For example, using the wellness platform not just for wellness challenges but also as the hub for everyday HR needs — like time-off requests — ensures regular interaction and makes the platform an indispensable part of their workday.
5. Maintain Momentum by focusing on timing
Instead of a “one and done” approach, offering activities throughout the year to keep wellness top of mind. Staggering campaigns and seasonal events like “Spring into Wellness,” “Summer Fitness Fest,” or “Fall Stress Less Month” maintains momentum and encourages consistent participation.
6. Connect Wellness to Other Company Benefits
Tying your wellness program into broader company offerings creates natural touchpoints for employees. Many people are unaware of additional benefits, such as free virtual visits through their health plan or services offered by Employee Assistance Programs (EAPs). Featuring a monthly highlight of these hidden health benefits on your wellness platform or in a company newsletter can drive more frequent engagement.
7. Refresh Annually
Wellness programs can fade into the background if they’re not periodically refreshed. Lean on your platform provider, (Like Motion Cconnected!) or online resources to make sure you’re offering twists on the typical health topics.
Remember, a wellness platform alone isn’t the program, it’s a tool to amplify your offerings. When you combine thoughtful promotion, engaging events, centralized resources, and ongoing touchpoints, you can create a workplace wellness culture that employees are excited to be part of.
By implementing these strategies, your wellness program won’t just launch successfully — it will thrive all year long.
