WEBINAR SERIES

What if your culture was your strongest business strategy?

At Iowa Specialty Hospital, culture isn’t just a backdrop. It’s the driving force behind high retention, employee satisfaction, and organizational success. 

In this webinar, you’ll learn how they made it happen—and how you can too.

You’ll hear directly from Steve Simonin, President & CEO of Iowa Specialty Hospitals & Clinics. A nationally recognized healthcare leader who has led his organization through nearly three decades of cultural and operational transformation. Under his leadership, Iowa Specialty has grown significantly, earning top honors for patient satisfaction and workforce engagement, year after year.

Joining him is Brooke Nerlien, a registered nurse, wellness coach, and diabetes educator with 16 years of experience. Brooke leads the wellness efforts at Iowa Specialty and brings a practical, human-centered perspective on building programs that actually work. 

Together, they’ll share:

• How culture became a foundational business strategy, on par with operations and growth.
• What a connected, energized workplace really looks like in healthcare and beyond.
• Leadership behaviors (like the “510 rule”) that foster belonging and build trust.
• Tangible wellness strategies that support both physical and emotional wellbeing.
• Results they’ve seen in employee satisfaction (96%!), retention, and national recognition.
• How Motion Connected supports their vision—and why it’s working